The Merchants of Cool (2001) 2001 Documentary, History, Music Movie Name The Merchants of Cool (2001) Directed by Barak Goodman Written by Rachel Dretzin Starring by Douglas Rushkoff Christina Aguilera Greg Berlanti Jessica Biel Adam Carolla Fred Durst Malcolm Gladwell Carson Daly Lewis Goldstein Shaggy 2 Dope Genres Documentary History Music Country United States of America Language English Overview A documentary on the marketing of pop culture to Teenagers.